Já aqui escrevi que o século XX começou em Outubro de 1913, quando arrancou a linha de montagem da Ford. Foi com um sorriso irónico, a pensar nos encalhados da tríade que continuam prisioneiros do modelo mental do século XX, que li em "Strategy for a Networked World" de Ramirez & Mannervik:
"The so-called "end user" in this industrial era representation of how value is created and destroyed thus equalled that which in value chain terms was called the "final" customer. For producers, value was "realised" in the transaction, which simultaneously joined and separated them from customers. In this context, value was equated to the price that the customer paidMete impressão como tanta gente na academia continua prisioneira deste modelo.
Consistent with this understanding of value, Hirschhorn (1984) specified that in industrial manufacturing, value creation was characterised by:
- economics of scale;
- large, physically and temporally concentrated production facilities;
- long production runs;
- mass markets;
- task specialisation; and
"Although much of manufacturing is still of this pattern, large parts of the economy and even important parts of industry have been increasingly moving away from it."Recordar os exemplos do calçado, do têxtil e do mobiliário portugueses, que ilustram como à revelia dos seis pontos acima as empresas deram a volta ao rolo compressor chinês.