"Shareholders are no longer the only constituency for whom companies need to create value.Relacionar com o texto de Ramirez:
Your strategy, which we define as the combination of your offering (the products, services and customer experiences you provide), your business model (the activities you perform and how you perform them), and your revenue model (the combination of revenue streams, pricing mechanisms and payment methods), needs to create value for your customers, your company, and the ecosystem you’re embedded in.
In order for your company to stay competitive, your strategy — defined here as the combination of your product and service offerings, business model and revenue model — needs to create benefits for your customers. How? By solving their needs and jobs to be done.
Your strategy should also create value for your organization, obviously. These benefits can be threefold.
Strategic benefits include competitive advantage through differentiation, a unique position in the market and the creation of superior value for the customer, market share, brand and reputation. Strategic benefits also include the future potential that a certain offering, business model, or revenue model creates for your company.
Operational benefits include higher flexibility and speed in terms of reaction to the market, higher degrees of asset utilization, and inventory turnover.
Financial benefits include increased performance in terms of growth in revenues, lower cost (and thus higher profits), reduced capital investment, and the transformation of fixed cost into variable cost.
Finally, value should also be created for other stakeholders and parties involved in the wider ecosystem. If your organization relies on partners, why should they do business with you if you don’t create any value for them? Ecosystem benefits can have the same form as the value created for your firm and be of strategic, operational and financial nature."
"their customers, suppliers, partners, and other co-creators are seen as members of a "VCS", participating in the co-creation efforts that makes their participation worth their while."
Trechos retirados de "Is Your Strategy Creating Value?"