Facilitar a mudança

"Forget efficiency. Motivating true change requires unhurried, face-to-face, one-on-one conversation. Email doesn’t do it, nor do memos or webcasts. If a specific work group or person is very important to your organization’s future, and they are resisting needed change, you have to take the time to talk with them in person, and to do it under as little time pressure as possible.
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Focus on listening. No matter how brilliant your plan or persuasive your argument, you must make everyone feel understood. That starts and ends with listening. When you’re in these conversations, make sure to take up no more than 20% of the airtime, and when you do speak, try to repeat back what you’ve heard as much as possible.
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Be open to change yourself. A resistor who senses you are listening only so you can get what you want won’t open up and definitely won’t get onboard. You must have an open attitude — be ready to learn something new and, if necessary, modify your plans. Show that resistors’ opinions and feelings matter to you and will shape your thinking and actions.
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Have multiple conversations. We’ve found that effective dialogue with resistors typically requires a minimum of two conversations. In the first conversation, you listen and diagnose the roots of the resistance. In the second conversation, your goal is to make clear that you have reflected on what you heard; to outline what will be different, or not, in your approach to the change based on that conversation; and to explain why. Even if you’re not changing your overall plan, we’ve found that anyone who truly listens to opposition will have their thinking changed in some way. So you can at least be genuine about that.
The time in between these two conversations is critical. We recommend at least two days, depending on the scale of the change. If you respond immediately, either during the initial talk or within a few hours, resistors won’t believe, perhaps rightly, that you’ve fully considered their point of view. But don’t wait more than seven days, because at that point the person feels dismissed and forgotten.
Effective change management is critical to the vitality and progress of every organization. Where most people trip up is in failing to manage resistance effectively. Doing so requires an ability to listen to your opposition, diagnose their antipathy, consider their thoughts and feelings, and explain how it has changed your thinking, if not your plan. This is a time-consuming but effective process."

Trecho retirado de "Overcome Resistance to Change with Two Conversations"