"It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about any products. Thankfully, your customers do care about something, which is why they buy your product.
Your customers care about the progress they will make as a result of using your product.
Customers actually don’t buy your product. They aspire to be more awesome, and they believe your product will help them get there. They buy the vision of themselves being more awesome.
1.Customers don’t want your product or what it does; they want help making their lives better.
2.Solutions and Jobs should be thought of as parts of system that work together to deliver progress to customers."
"People are proactive, aspiring organisms" We hire products to help us make progress #jtbd pic.twitter.com/wHvV7hXOA3— Alan Klement (@alanklement) April 1, 2017
Trechos retirados de "Your Customers Don’t Care About Your Product: They Care About Progress"