sábado, abril 15, 2017

Cuidado com a automatização

A propósito de "When Robots Miss the Minutiae":
"But the case for automation isn’t universally clear. For although they may lack certain human foibles, software programs also lack certain human attributes that can be enormously useful in business.
In time, of course, it’s possible that computers will develop the capacities of empathy, historical understanding, and social awareness that humans have. But it’s clear they are not there yet. And in the meantime, it poses a dilemma. The business of online advertising – as so many others do today – relies increasingly on automation. Insert more people into the process, and the price goes up while the pace of execution declines dramatically. That’s bad for margins. But there are clearly times when leaving the computers to their own devices can lead to results that drive clients to rethink their decisions to do business on a platform in the first place. And that’s even worse for margins."
Recordar "a Mercedes e a Toyota"

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