Custos e estratégia

"The best-run companies, in contrast, think of cost management as a way to support their strategy, and of cost as precious investment that will fuel their growth. They put their money where their strategy is and continually cut bad costs and redirect resources toward good costs. After all, if we aren’t directing spending to the right places, what chance do we have to grow?
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Management teams at such companies spend a lot of effort separating out the costs that truly fuel their distinct advantage from the ones that don’t. They base their decisions about where to cut and where to invest on the need to support their greatest strengths: the capabilities that enable them to create unique value for customers.
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connect costs and strategy. Look at every opportunity to cut costs as an opportunity to channel investments toward strengthening your value proposition. Connect your budget directly to your strategic priorities; if your budget doesn’t reflect your priorities, you have very little chance of executing your vision. This entails viewing costs not merely as an in-year expense but also as a multiyear investment in differentiating capabilities designed to help your company execute its strategy."

Como não recuar a 2007 e a "Como descobri que não é suficiente optimizar os processos-chave." (parte I, parte II e parte III)

Trechos retirados de "How to Cut Costs More Strategically"