Mongo e o efeito IKEA

Relaciono a crescente importância da interacção, da relação, da co-criação com o advento de Mongo. Por isso, sublinho:

"a common human occurrence. For example, in what researchers have termed the Ikea effect, people who have built items themselves come to see “their amateurish creations as similar in value to experts’ creations.” As suits our  current focus on the effects of acting together, it is worth inquiring into an additional pair of possibilities. Would people who had a hand in creating something hand in hand with another come to feel a special affinity not only for their creation but also for their cocreator?What’s more, might this exceptional affinity stem from a feeling of unity with the other that’s detectible in the characteristic consequences of elevated liking and self-sacrificial support for the partner?
...
If co-creation causes at least a temporary merging of identities, then what applies to one partner also applies to the other, distributional logic notwithstanding."

Trechos retirados de "Pre-Suasion: A Revolutionary Way to Influence and Persuade"