A leitura deste artigo "
Instead of Optimizing Processes, Reimagine Them as Platforms" chamou-me a atenção para uma citação de
“Products to Platforms: Making the Leap“:
“In a product business model, firms create value by developing differentiated products for specific customer needs, and they capture value by charging money for those items. In a platform business model, firms create value primarily by connecting users and third parties, and they capture value by charging fees for access to the platform. Platform models bring a shift in emphasis—from meeting specific customer needs to encouraging mass-market adoption in order to maximize the number of interactions, or from product-related sources of competitive advantage (such as product differentiation) to network-related sources of competitive advantage (the network effects of connecting many users and third parties).”
Creio que esta tendência não passe de um sintoma da juventude dos modelos de negócio baseados em plataformas. Recordar:
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