sábado, novembro 19, 2016

Tudo é serviço

"Jobs theory essentially transforms products into services. [Moi ici: O mesmo que a Service Dominant Logic, ou tudo é serviço e o produto não passa de um avatar do serviço] "What matters is not the product attributes you rope together, but the experiences you enable to help your customers make the progress they want to make,"
jobs are discovered, not created.
Or consider things people don't want to do ("negative jobs" in the language of the book), such as taking a sick kid to the pediatrician on a busy workday."

Trechos retirados de "To Win Loyal Customers, You Need to Master 'Jobs Theory'"

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