"If you don’t like how things are going, tell a different story.Só o stress pode pressionar as empresas para a reflexão que precisam de fazer para mudarem de vida.
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Sometimes strategic change just means taking something from the periphery — an anomaly, a demonstration, a small innovation — and redefining it as central. Put the past in perspective, not as a set of constraints or excuses, but as a springboard to new actions. Motivate change by creating a new narrative showing how success will be achieved and why the elements are in place to get there.
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Leaders who create the future can start by rewriting history.
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Narratives should be rewritten when they inhibit rather than inspire. Individuals and institutions can get bogged down by narratives that suggest inevitability — “it has always been this way, it was meant to be this way, and it couldn’t possibly change.”
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Narratives are powerful leadership tools. People remember stories more readily than they remember numbers, and stories motivate action.
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But leaders should tread carefully. Stories should be evidence-based, meeting a plausibility test. [Moi ici: Lembrei-me logo da viragem da página da austeridade] They should be principle-based, with enduring truths embedded in them that won’t shift on a whim. They should permit action that is open-ended, creating not-yet-imagined possibilities."
Trechos retirados de "If You Don’t Like Your Future, Rewrite Your Past"
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