Acerca da produtividade (Parte III)

Parte I e parte II.
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Outro exemplo da mudança de identidade que permite trabalhar o numerador da equação da produtividade:

"The marriage of industrial production and postmodern art techniques was a tough sell internally.
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Professional serving tools are designed differently, made differently and marketed differently than the artistic goods that Alessi now focuses on, so this was a change in philosophy and in skills.
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Alessi started aiming toward manufacturing perfectly functional household products that could be mistaken for objets d’art.
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Amphibious products created a bridge in the customers’ mind between the artistic and the useful. With this bridge in place, the customer was willing to adjust the price range paid for a coffee maker, or an egg cup or a corkscrew.
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Amphibious products also created a bridge in the organisation between its origin as a maker of mass-produced serving tools to its destination as a maker of artistic household goods."

Trechos retirados de "How Alessi Merged Manufacturing and Art".

Isto fez-me recordar a leitura de "The Soul of Design - Harnessing the Power of Plot to Create Extraordinary Products" e os baldes de lixo da marca Vipp.