Estas pequenas vitórias para um anónimo da província.
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O que li ontem de Seth Godin "Actually, more data might not be what you're hoping for":
"They got us hooked on data. Advertisers want more data. Direct marketers want more data. Who saw it? Who clicked? What percentage? What's trending? What's yielding?Como não recordar:
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But there's one group that doesn't need more data...
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Anyone who's making a long-term commitment. Anyone who seeks to make art, to make a difference, to challenge the status quo.
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Because when you're chasing that sort of change, data is the cudgel your enemies will use to push you to conform.
Data paves the road to the bottom. It is the lazy way to figure out what to do next. It's obsessed with the short-term.
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Data gets us the Kardashians."
- "a human touch becomes more important than ever" (Março de 2016)
- Big Data (Junho de 2013)
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