Quando é que a sua empresa vai começar a brincar?

"Since the first rankings of the Fortune 500 was published in 1955, a whopping 89% of the list has turned over. That’s astonishing: in less than one lifetime, the dominant players in the global economy have almost completely changed.
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It is hard to think of an industry that is not under attack. Media, retail, life sciences, healthcare, transportation, hospitality and agriculture are all under siege by new products that blur the boundaries of the physical and virtual. And these new digital experiences are inspiring customers to put major pressure on established analog peers.
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Most traditional players are not prepared to answer these calls. Slowed by heavy regulation, years of codified processes and aging technology, incumbents are burdened to the point where it is nearly impossible to move quickly enough against an unencumbered challenger.
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This is the Industrialist’s Dilemma: the systems, management and assets that led to success in the industrial era are holding incumbents back today, in some cases fatally.
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So what can the established players do?
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Out of fear, or denial, most will choose to sit back and wait until the shift is so profound that their moves become as limited as the taxi industry’s are today.
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Most incumbents outside of the technology world (and many within it) are not prepared for this kind of future, and every day that goes by reduces their ability to adapt in time.
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The future is going to look very different; the only question is how the Industrialists will respond."

Quando é que a sua empresa vai começar a "brincar" com o "é meter código nisso"?
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Só brincando, se ganha o conhecimento e a experiência que permite criar o novo.
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Trechos retirados de "The Industrialist’s Dilemma".