Ecossistemas e parcerias

 

Ao ler "Any way goes: Identifying value constellations for service infusion in SMEs" de Christian Kowalkowski, Lars Witell e Anders Gustafsson, como não pensar nos ecossistemas da procura e na cláusula 4.2 da ISO 9001:2015.

"Manufacturing firms have always delivered services, by supplying spare parts, installing equipment, training employees, or performing maintenance. In competitive markets though, firms seek new ways to differentiate their business, including an increased focus on service, often referred to as service infusion.
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In particular, SMEs lack the necessary resources - staff, competences, facilities, and finances - to provide the services that their customers require. Considering their overall reliance on other firms in their network and the resources needed to develop and provide new services, we posit that SMEs depend heavily on actors in their business network to achieve success with service infusion.
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firms are embedded in networks of interconnected relationships that form a web of interactions, and this network extends far beyond just two firms. Within the network, firms create value by configuring their portfolio of direct relationships into distinct, specific, and integrated structures, referred to as value constellations. Such value constellations could serve an important purpose in enabling SMEs to provide services.
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Through new value constellations, a manufacturing firm can offer additional services that are not available in-house and benefit from local market access and increased responsiveness. Firms should scan the business network for opportunities to enhance their offerings, select and cooperate with new service partners to enable their service provision, and establish a coordinating position within the network.
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Ultimately, each SME must decide how to respond when it faces product commoditization: develop relationships with key actors in the business network, establish service revenue models, understand which key capabilities to acquire through collaboration with actors in the business network or acquisition, and form new vertically or horizontally integrated value constellations."