Acerca das experiências

""Experiences are great and lead to happiness because they tend to be more unique and less comparable than material goods," he says. "But what that also means is because they're more unique and less comparable, I need to know a lot about you to find an experience you'll really enjoy."[Moi ici: Caminhando nós para Mongo, a proximidade será fundamental para conhecer os clientes]
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As more research continues to drive home the point that experiences make people happier, there are a few signs that the market is also changing, with a few new services that try to help you find experiences rather than objects.
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"There's an opportunity there," says Goodman. "Right now you can go to the mall and there's a whole bunch of material things to look at and choose as a gift. Experiences require a little bit more creativity to think about—what are upcoming shows, plays—I can't just walk into a store and pick one off a shelf."" [Moi ici: Escolher ir ver uma peça de teatro é uma experiência. No entanto, chamar-lhe-ia uma experiência de base. Julgo que há potencial para subir na escala e oferecer uma experiência mais completa: Desenhar uma experiência para um grupo, começar pela recolha dos elementos do grupo, jantar, peça e regresso a casa, por exemplo. Há aqui potencial para as agências de viagem recuperarem mercado, apostando na co-criação de experiências com os turistas e não só. Não vendem viagens na net, co-desenham pacotes de experiências na net]

 Trechos retirados de "Why It's Better To Give Experiences, Not Things"