sexta-feira, novembro 27, 2015

O foco!

Coincidência?
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Não há coincidências, todos os acasos são significativos!
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Ontem comentei com espanto em "Comprar volume de vendas" a motivação por trás da aquisição da SaabMiller perguntando onde pára a criação de riqueza.
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Depois, durante o dia, em mais uma viagem de comboio li "Seven Leadership Keys To Resolving Mission Impossible":
"shareholder value theory has induced CEOs to focus on increasing the share price without doing the hard work of improving real performance in terms of creating value for customers.
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“managing the stock market”, instead of “managing the real market in which factories are built, products are designed and produced, real products and services are bought and sold, revenues are earned, expenses are paid, and real dollars of profit show up on the bottom line.”
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The real world consequences of corporations focusing on maximizing shareholder value as reflected in the stock price have now become clear: cost cutting, staff reductions, squeezed operations, lower investment and R&D, reduced benefits and pensions for employees, mindless mergers, closed factories, off-shoring, increased debt, reduced ability to compete, declining rates of return on assets, excessive financialization of the economy, and ultimately secular economic stagnation.
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We must shift the focus of companies back to the customer and away from shareholder value,” ... “In other words, we must turn our attention back to the real market and away from the expectations market.
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the purpose of a firm is to create a customer, then the success of the firm must be framed in terms of achieving that purpose. Shareholder value is a result, not the goal of the firm."

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