"and still make maney"

Parece retirado deste blogue

"The importance of customers and their needs is obvious. Managers and business journals are often consumed with “customer satisfaction.”
One very important aspect of strategy is not understanding the importance of customers, but understanding the importance of identifying target customers (or customer segments). Why is it important to identify target customers? If you say, “it is because every customer (segment) has different needs,” you are not wrong, but not quite right either.
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Although customer satisfaction is almost a mantra in the business world, satisfying customers is actually not very difficult. If, for example, Dell, in competing with Apple, starts selling an iPod-like gadget with high quality software for, say, $25, what would customers feel? I am sure that customers would feel very satisfied. What is wrong? Dell is likely to lose money, a lot of it! [Moi ici: Não esquecer a série "Não é ilegal ser estúpido"]
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Put it another way, running a business inevitably involves satisfying customers and making money simultaneously. If you try to satisfy any and every customer, it becomes difficult to make money. Thus, a company needs to find customers who are satisfied with what the company can provide and are willing to pay for it. More specifically, a company has to identify customers (customer segments) who appreciate its uniqueness and will pay for it. It is impossible to satisfy all customers above and beyond all competitors, and still make money."

Trecho retirado de "The cores of strategic management" de Katsuhiko Shimizu.