Não há receitas... cada caso é um caso!

Há alturas em que estamos a ler textos sobre a microeconomia e, de repente, começamos a ouvir Judy Collins a cantar "Turn, turn, turn" e a recordar o desconcertante texto do Eclesiastes.
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Primeiro lemos um artigo que apela ao nosso lado mais racional e pragmático "Know When to Kill Your Brand":

"Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. It can be tough to admit that it’s time to pull the plug. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Others may simply see no alternative to trying to keep the brand going at any cost, even if that means aggressive discounting, cheap licensing, or other tactics that erode long-term brand value.
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Perhaps the source of the problem is that it’s not clear when a brand should be euthanized."

Depois, lemos este relato de uma ressurreição "Czech Company, Pressing Hits for Years on Vinyl, Finds It Has Become One":

"“I realized when I came to the company 33 years ago that vinyl would be finished one day,” ... “But I wanted our company to be the last one to stop making them.”
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Instead of getting rid of the old equipment and moving CD-making machines into their space — as most music production companies around the world did in the late 1980s and early ’90s — Mr. Pelc kept only enough machines running to meet the dwindling demand, moving the rest into storage and cannibalizing their parts as needed.
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“Frankly, if someone had told me back then that vinyl would return, I wouldn’t have believed it,” he said.
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“From around 2005, the demand for vinyl grew steadily,” said Michael Sterba, GZ Media’s chief executive. “Then, it really took off in the last two or three years, like, whoosh.”
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In 2011, the number of vinyl albums sold in the United States, the world’s largest market, was 3.9 million, according to Nielsen and Billboard’s annual U.S. Music Report. That rose to 9.2 million units in 2014."

Não há receitas... cada caso é um caso! No entanto, reparar: o produto é o mesmo mas os clientes e a proposta de valor é diferente... lembram-se da artesã?