sábado, agosto 29, 2015

Clientes que se sentem livres têm de ser seduzidos permanentemente

Interessante este resultado:
"Flexible gym contracts which don’t require members to commit to a fixed term are actually better for retention than traditional 12-month tie-ins, according to a new report.
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ukactive’s mid-year Business Performance Benchmarking Insight Report – based on data from more than 600 UK fitness and leisure sites – has found that enabling health club members to leave whenever they want is actually the best way to keep them.
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The report found gyms with a fixed-term minimum 12-month contract saw an average membership length of 11.2 months, whereas gyms not requiring a 12-month commitment and offering more flexible contract lengths saw an average stay of 17.2 months."
Clientes que se sentem e/ou são tratados como prisioneiros fogem assim que podem?
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Clientes que se sentem livres têm de ser seduzidos permanentemente pelos fornecedores. Por isso, a relação dura mais tempo?
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Trecho retirado de "Flexible gym contracts better for retaining members: ukactive report"

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