Quem vai relacionar-se com as tribos de Mongo?

Uma grande verdade:

"Organizations want customers to have relationships with their brands without the expense of the brands having actual relationships with customers.
...
Loyalty for most organizations is a one-way street. The customer is expected to be loyal to the brand. The idea of loyalty to the customer is not even considered.
...
Real human relationships take time and effort. To become a good and loyal friend does not happen quickly. But loyalty and caring are powerful human emotions and brands seem to want to have these emotions on the cheap.
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Technology has been used to replace expensive human-to-human, face-to-face relationships, because these relationships are the most expensive of all."

No Estranhistão, planeta cheio de tribos, quem as vai servir?
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As empresas grandes ou as pequenas?
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Qual delas aposta mais na relação?


Trechos retirados de "Relationships are expensive"