Para reflexão

"Yet the future is about more than just technology. Health and economic trends, population growth and climate change, just to name a few, will also create massive challenges—and massive opportunities. The time to prepare for the future is always the present.
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Most executives are busy people. We embed ourselves into the networks of our companies and industries. So, not surprisingly, the issues we spend the most time thinking about are focused on the present - customer demands, competitive moves, supply chain snafus and the like.
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Yet Dr. Canton urges managers to take a broader view. How do they see their business in 20 years?
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Yet look 20 years ahead and the concerns are quite different.
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A big part of his job is not only getting his clients to see that these issues exist, but to prepare them to take effective action.
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So to become truly future ready, trendwatching and analysis are necessary, but not sufficient. Leaders today need to act.
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“you need shape your future before someone else does. Those that lack the courage to predict and shape their future may become victims of an unwelcome destiny.”

E na sua empresa, quem pensa no futuro?
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Trechos retirados de "To Prepare For The Future You Need To Shape It—Or Someone Else Will"