Sobre o aumento dos preços

"Want an instant way to increase profits for your business? Just raise your prices.
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First off, people don’t buy the cheapest things. They say they do, they think they do, but they don’t.
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Think about it.
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If price were the only reason anybody bought anything, then only one seller would sell all there is that’s sold, whatever that stuff is, and that’s whoever could survive the longest at the lowest price until everybody else went broke.
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If You Live By Price You Die By Price
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Price Is Not The Reasons People Buy – Contrary to popular belief, low prices is not the main reason people buy things. They may tell you it is, but they are lying. If it were true, everyone would be driving around in the cheapest car. The cheapest clothes. Cheapest house. So on and so forth. But we’re not. Which proves price is not the main factor.
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You Get What You Pay For – There is a percentage of the population that ONLY buys the most expensive things. Either for status (think Rolex, exotic cars) or because they associate price with quality. Whether it’s true or not, some people assume that the most expensive product or service is the best product or service.
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Some people think they can cut prices and then make it up in volume. Hah, thanks for the laugh
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Business is a game of margins. Not a game of volume. If you maintain margins, you’re going to be profitable.
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Let’s pretend you decide to raise your prices.
One of three things is going to happen when you raise prices. Sales go up, sales stay the same, or sales will go down. And every one will immediately think sales will go down. Sales won’t necessarily go down.
Normally the sales volume will stay the same or go up. Then you will find that the profitability will increase drastically. But most people don’t have guts to raise prices. They’re so terrified of losing sales and the first thing they think is, “if we raise prices, we’ll lose all our sales.”
You’re not going to lose all your sales.
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The way you handles your prices will largely determine the probability that you’ll get that price. If you have the attitude of “well I don’t suppose my customers would want to pay that much”. Then guess what, you are right! They won’t want to pay that much."

Trechos retirados de "Why You Should Raise Your Prices"