quarta-feira, maio 27, 2015

Para usar na batota

"Indeed, family-business branding builds trust: Seventy-six percent of companies surveyed report that they refer to themselves as a family business in their  marketing materials to establish a strong identity, differentiate, and build trust with customers and employees.
...
family businesses are, overall, the most trusted of any business type worldwide, with the exception of the Asia-Pacific region."

Trechos retirados de "Study: Customers Really Do Trust Family Businesses More"

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