"Indeed, family-business branding builds trust: Seventy-six percent of companies surveyed report that they refer to themselves as a family business in their marketing materials to establish a strong identity, differentiate, and build trust with customers and employees.
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family businesses are, overall, the most trusted of any business type worldwide, with the exception of the Asia-Pacific region."
Trechos retirados de "Study: Customers Really Do Trust Family Businesses More"
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