Em linha com o que por aqui se escreve há anos, este artigo "
What Happened To The Shopping Mall?" sobre o futuro dos centros comerciais:
"What is happening to the shopping mall? According to mall researcher Green Street Advisors, more than 20 enclosed malls have been shuttered over the last few years with another 60 on the endangered list."
Resultado do impacte profundo do comércio electrónico:
"Ecommerce has significant implications for the current conception of the mall. We are seeing that traffic is down, so cross selling and upselling are down, impulse buying is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire community in terms of tax base, employment, and blight."
É inevitável? Há centros que resistam?
"Some you see succeeding are experience-based malls, ones that have restaurants, movie theaters, and other sources of entertainment or services. The other place where you are seeing malls thrive is at the high end. The luxury malls, what the industry calls A-class malls, are doing very, very well. It’s the B- and C-class malls that are in trouble. These malls are targeting the income-constrained middle- to lower-middle class consumers, and that’s really where the problem lies."
E ainda:
"Another thing that has happened in the economy is that the need for convenience has gone up dramatically. Most category-killers were destination stores, but over time people didn’t want to spend that much time traveling, so smaller formats closer to your home are becoming the rage for almost every retail sector."
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