quinta-feira, março 12, 2015

Mais um sintoma de Mongo e da aposta vital na co-criação

A generalização do efeito IKEA:
"While some companies allow customers to design products online, most such goods are still put together by professionals. But a few businesses are starting to invite customers deeper into the manufacturing process. It may not create rapid growth, but it can increase loyalty. Working side by side with employees to sand down a surfboard or lay brake lines in a car, customers develop personal relationships with these businesses, based not just on the pleasure that comes from owning a beautiful product, but also on the pride they take in having built something with their own hands.
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Competitors argue that people who can do something themselves won't pay for it. [Moi ici: Conversa típica de elemento da tríade, autênticos "kevins" que só vêem números e esquecem que valor é um sentimento e não um cálculo] But advocates say customers are looking for an experience, not an extended pursuit. "To invite customers in to shape the product they will ultimately own is the highest level of respect,""
Trecho retirado de "Build-Your-Own ... Car? Some Startups Turn Their Tools Over to Customers"

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