E pensar para além do produto?

"strategy is about being different.
...
Product innovation no longer offers sufficient competitive advantage in differentiating successful companies.
...
companies consider business model innovation as an opportunity to build sustainable competitive advantage.
...
business model innovators have higher and more sustained returns than product or process innovators
...
Companies must decide and depict in their business models which role they will play in the value creation. Today, we are witnessing competition no longer confined within industry boundaries, but rather a competition of value creation architectures across industry boundaries. The competition of the future will be less about competition between companies and more about competition between networks of firms.
.
The sales and marketing logic defines how to attract and retain customers. It needs to be in sync with the other components of the business model, especially the positioning and revenue logic.
.
The profit formula builds the core of the business model, consisting of the revenue and cost model, and defines how the company earns its money."

Trechos retirados de "Business model innovation: coffee triumphs for Nespresso"