.
Para concluir a análise de "The fatal bias":
"Wasted opportunities are a far more significant source of economic inefficiency than wasted resources. [Moi ici: Como não recordar a parábola dos talentos e, a diferença de comportamento entre os servos que apostaram no crescimento da riqueza e, o que teve medo de a perder]...If ‘cost-competitiveness’ or ‘labour-productivity’, or ‘competitive benchmarking’ or ‘operational excellence’ or ‘affordability’ is a defining feature of the frame, then the thinking is unlikely to yield profitable solutions....If we were required to carry a 20 per cent premium price on our products and services, how would we change our thinking? If we had to double our margins without cutting our costs, what strategy would we pursue? [Moi ici: Este é o mindset que tento instilar. Recordo projecto há mais de 10 anos que teve muito bons resultados, apesar do empresário ter uma queda para o controlo dos custos e o espremer as ineficiências, que lhe roubava tempo precioso. No ano passado, voltamos a almoçar e a primeira coisa que me disse foi "Tinha razão! Andava demasiado preocupado com os custos e a deixar de dar tempo e atenção às oportunidades de ouro que podemos criar"] If there were no recriminations for making mistakes in the bold pursuit of greater success, what investments would we choose? If we were forced to double our cost base over the next five years, what changes would we make?Simply by shifting the frame, we would get to different strategies, priorities and solutions. These more strategically astute questions play to our optimism, our imagination, and our responsibility. They get the creative juices flowing. And by countering the lazy option to cut costs, they are more likely, all other things being equal, to lead to enhanced performance."
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