Contra o mainstream (parte III)

Parte I e parte II.
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Ainda em sintonia com o desafio que tantas vezes lançamos de "seguir o caminho menos percorrido"

"The majority of companies envisage their path towards greater economic profitability as a journey from a place of relative inefficiency, waste and profligacy to one of greater discipline, frugality and competitiveness. This “drive for efficiency” will invariably contain such fashionable cost-cutting methods as out-sourcing, offshoring, service-sharing and re-engineering. It is the journey chosen by the majority of losers. They aim for El Dorado but, by the law of obliquity, they end up in the land of lost illusions.

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A minority of companies, by contrast, envisage their path to success very differently. They see their strategic journey as one of continuous discovery, moving from a place of “best practice” to one of “unique practice” [Moi ici: Recordar esta série] – from conventionality, convergence and commoditisation to daring, distinctiveness and differentiation. This quest for “corporate individuation” is driven by the conviction that markets reward uniqueness. This strategy has its risks, but it is the preferred path of most winners."

Trechos retirados de "The fatal bias"

Continua.