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Por que é que um balanced scorecard é útil para a execução de uma estratégia?
"The third discipline is to make sure everyone knows the score at all times, so that they can tell whether or not they are winning.
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This is the discipline of engagement.
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Remember, people play differently when they are keeping score. The difference in performance between a team that simply understands their lead and lag measures as a concept, and a team that actually knows their score, is remarkable. If the lead and lag measures are not captured on a visual scoreboard and updated regularly, they will disappear into the distraction of the whirlwind. Simply put, people disengage when they don’t know the score. When they can see at a glance whether or not they are winning they become profoundly engaged.
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Great teams know at every moment whether or not they are winning. They must know, otherwise, they don’t know what they have to do to win the game. A compelling scoreboard tells the team where they are and where they should be, information essential to team problem solving and decision making.
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That’s why a great team can’t function without a scoreboard that compels action. Without it, energy dissipates, intensity lags, and the team goes back to business as usual.
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Remember that you are always competing with the whirlwind and it’s a tough adversary. Without a visible scoreboard, the WIG and lead measures could be forgotten in a matter of weeks, if not days, in the constant urgency of your day-to-day responsibilities."
Trechos retirados de "The 4 Disciplines of Execution: Achieving Your Wildly Important Goals" de Chris McChesney, Sean Covey e Jim Huling.
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