Muito mais do que análise, o poder da imaginação

"Strategic work is interesting and difficult precisely because it is so demanding of our methodologies for constructing and applying knowledge. It dictates a move from thinking about method as no more than rigorous analysis, the process of fact-gathering, data reduction, and knowledge discovery, towards embracing the different methods of knowledge construction that have non-rigorous imaginative and creative dimensions. This goes beyond the bounds of analysis based on “causal theory” or “model,” the conventional idea into which so many of us have been trained—and gets into human creativity as the unpredictable process of  adding value to the world, precisely because the collision of identity, intention, and context is not fully determined, is changeable, and concedes our ideas are capable of changing the world. It goes beyond thinking of the reality we inhabit as fixed, unchangeable, and so knowable, the universe of physics as non-physicists understand it (real physics is much more complicated). The constructive aspects of  strategic work go beyond what some might call the Newtonian mode of thought, the causal or billiard-ball model of everything that logical analysis presumes.
Strategic work innovates, creating something new that did not exist before, a new fabric perhaps, or an opera or, most importantly, new economic value. New value is not simply the result of better allocation of our scarce resources, moving them to where their value is higher, but results from a transformative act of human imagination,"

Trecho retirado de "Business Strategy - Managing Uncertainty, Opportunity, and Enterprise" de  J.-C. Spender.