quarta-feira, novembro 12, 2014

Enquanto o incumbente não se define

Em "Elevate", de Rich Horwath, um conselho para os "challengers", as PME, que querem estabelecer uma testa de ponte num mercado dominado por incumbentes:
"A challenger mindset demands the discipline to make real trade-offs and focus one's resources with laser-like precision in only one or two areas that allow them to provide the greatest differentiated value to their targeted customers. I means not whining about a lack of resources and realizing you can´t do a little bit of everything in order to play it safe. It means embracing risk and breaking with industry convention to do something taht truly stands out."

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