quarta-feira, novembro 12, 2014

Batota! Batota! Batota!

"Something happens to successful companies as they grow into behemoths ruling the corporate world: Their strategies are taken prisoner by bureaucratic planning processes, internal battles for scarce resources, external skirmishes to win market share, and intense short-term performance pressures.
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Fifty years after strategy went mainstream in the corporate world, it seems to have lost its power to drive smarter, faster decision making and execution."
Oportunidade para as PME usarem isto em seu benefício. Como? Apostando no que os grandes não conseguem: na rapidez; na flexibilidade; na proximidade; no foco.
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Batota! Batota! Batota!
"But a strategy is the result of making choices that answer these fundamental questions:
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• What  businesses should we be in, and how do we add value to them?
• Who are our target customers, and what is our value proposition to them?
• What capabilities make us best at how we add value to our individual businesses and how well they deliver their value propositions?
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It is all-too-common to have many plans and very little strategy, because strategy is difficult. Those questions above may be easy in concept, but I see many companies struggle to find distinct and compelling answers to them. "
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Trechos retirados de "Free Your Strategy from Annual Planning"

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