"Something happens to successful companies as they grow into behemoths ruling the corporate world: Their strategies are taken prisoner by bureaucratic planning processes, internal battles for scarce resources, external skirmishes to win market share, and intense short-term performance pressures.Oportunidade para as PME usarem isto em seu benefício. Como? Apostando no que os grandes não conseguem: na rapidez; na flexibilidade; na proximidade; no foco.
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Fifty years after strategy went mainstream in the corporate world, it seems to have lost its power to drive smarter, faster decision making and execution."
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Batota! Batota! Batota!
"But a strategy is the result of making choices that answer these fundamental questions:.
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• What businesses should we be in, and how do we add value to them?
• Who are our target customers, and what is our value proposition to them?
• What capabilities make us best at how we add value to our individual businesses and how well they deliver their value propositions?
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It is all-too-common to have many plans and very little strategy, because strategy is difficult. Those questions above may be easy in concept, but I see many companies struggle to find distinct and compelling answers to them. "
Trechos retirados de "Free Your Strategy from Annual Planning"
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