Tornar a competição imperfeita, alterando as regras (parte II)

Parte I.
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Na linha da reflexão sobre alterar as regras do mercado, orquestrar uma alteração no ecossistema da procura:

"Companies fail to identify future opportunities because they do not have fresh business models
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Products and companies do not differentiate winners from losers; it is the right business models that do.
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Business model innovation is more profitable and more sustainable than product innovation and is badly needed in Europe today.
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Global competition requires a more holistic approach to business development that typically reflects business model thinking.
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overcoming the dominant logic of their industry remains the biggest barrier for experienced managers. Some innovators do it accidentally, some intuitively, but rather seldom as a systematic leadership task.
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The biggest challenge is learning how to unlearn. This is a challenge that should be taken up by business schools."

Trechos retirados de "The danger in missing the innovation moment".