"The Status Quo Is Risky, Too"

Uma chamada de atenção para os medrosos que preferem agarrar-se ao status-quo porque lhes parece mais familiar, por que é terreno conhecido, porque, esperam, está menos sujeito a surpresas:

"Martin describes how executive teams carefully explore the risk of different courses of action, but neglect to make a similar assessment of the risk of staying the course. Armed only with the risks of changing, it’s natural for the team to shy away from decisive action. Unfortunately, failing to assess the risk of the status quo does not mean the risks won’t materialize—it just means you won’t be adequately prepared when they do.
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If you are a member of a leadership team facing a critical strategic decision, you have an obligation to address these biases before inaction leaves your business irrelevant."

Trecho retirado de "The Status Quo Is Risky, Too"

"The logic seems to be that, “since we are already doing what we are doing, it can’t be terribly risky.” This, unfortunately, is a very flawed assumption."

Trecho retirado de "Underestimating the Risk of the {Status Quo}"