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" the major changes that the web has already had on the economy:

• First, it has shredded the vertical value chains of the 20th Century economy, in the process wreaking havoc on middle men, the markups and the margins.

• Second, it has created a vast new set of horizontal value chains, in which millions of people are creating their own virtual meeting places and marketplaces with their own lateral economies of scale.

• Third, it has created a generation of people who began preferring access to ownership, and so stopped buying things.

• Fourth, it has shifted the balance of power in the marketplace from sellers to buyers. Customers have instant reliable information about the choices enabled by globalization and a capacity to communicate and interact with other customers. Suddenly the customer is in charge. Firms can no longer push average products at customers, in the confident belief that sales and marketing will be able to sell them. They now have to figure out what might delight customers and continuously deliver that.

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Could it be that that we are once again living through a period of massive real change, in which there are “measurement problems,” and that economics is adding up the wrong numbers and simply not recording the huge changes under way?
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Thus we are living, according to a recent report by The Economist, in “a Cambrian explosion” of innovation. “Digital startups are bubbling up in an astonishing variety of services and products, penetrating every nook and cranny of the economy. They are reshaping entire industries and even changing the very notion of the firm."

Um tema já aqui abordado algumas vezes, "measurement problems". O mundo muda e os indicadores do passado continuam a ser calculados e lidos para interpretar o mundo actual. Por exemplo, para quem olha só para os números das vendas do retalho tradicional, escapa-lhe completamente a revolução em curso no retalho digital.

Trechos retiados de "Is The Creative Economy Also In Trouble?"