terça-feira, abril 08, 2014

"This Time is Different"

"When we look at situations we’re always looking for what’s unique. We should, however, give more thought to similarities.
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“This time is different” could be the 4 most costly words ever spoken. It’s not the words that are costly so much as the conclusions they encourage us to draw.
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We incorrectly think that differences are more valuable than similarities.
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History provides context. And what history shows us is that no matter how unique things are today there are a lot of similarities with the past.
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If you catch yourself reasoning based on “this time is different” remember that you are probably speculating. While you may be right, odds are, this time is not different. You just haven’t looked for the similarities."
Trechos retirados de "This Time is Different"

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