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A diferença entre o vendedor só interessado em impingir algo mais ao cliente, e o consultor de compra, aquele que aconselha o que faz sentido para esse cliente em particular.
"When branch personnel begin to appear more focused on selling additional products to a branch customer than in professionally and cheerfully servicing the business they've already been given by that customer, a vicious cycle is created.The "product" is weakened in the customers' mind when interacting with a living, breathing banker inevitably involves fending off sales pitches. And, fairly or not, there are few professions less trusted than salespeople."A diferença entre estabelecer metas razoáveis, de acordo com a situação particular e metas estabelecidas em momento de delírio directivo.
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