Acerca do aumento dos preços

Sabem como o aumento dos preços pode ter um efeito poderoso nas contas das empresas, muito mais alavancado do que o da redução dos custos ou o do aumento do volume (Rosiello rules, Simon rules). Por isso, esta reflexão de Rafi Mohammed "The Art of Raising Prices: Lessons from Amazon Prime" é muito instrutiva.

"Given its success, managers of all companies can learn from the tactics it employed:
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Float a Scarier Number.
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Blame Costs.
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Appeal to Fairness.
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Hint That There’s More to Come.
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Don’t Cave to Simple Market Research.
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While Amazon did a good job of raising prices, let’s call it a B+, there is more it should have done:
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Remind Customers of the Value It Provides.
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Resist the One Price Fits All Mindset.
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Raising prices is an angst-inducing ritual for all companies. The art of raising prices involves a clear yet sensitive dialogue with customers to justify the lift. As Amazon demonstrated, even a 25% price increase can be palatable if pitched correctly."