segunda-feira, janeiro 27, 2014

Lições dos campeões escondidos

"No," Max Krawinkel replies mildly, each time I press him on the seductiveness of a potential new market for his company's LED signs. "We only do them for gas stations."
...
"I know I could use my technology for a lot of other applications," says Krawinkel, tenting his fingers. "People always ask, 'Why don't you go there?' But I don't want to lose my focus.
...
"Underlying this is a fundamental understanding of markets," says Simon. "If you stick to a market that is unlikely to disappear, focusing and optimizing and perfecting over decades, you become the best at this market. Then it is unlikely that anyone will beat you."
.
Mittelstand companies are antimagpies: untempted by shiny objects.
...
"We are bonsai global players," he says. "We do it with the same quality as the big companies, but at a very reduced scale."
...
Innovate incrementally and internally.
...
Go the extra mile for customers.
...
Run your business as if you expect it to live forever."

Trechos retirados de "How to Build a Company That Lasts Forever "

3 comentários:

Bruno Fonseca disse...

aproveito o texto dos "campeões escondidos" para falar de investimentos relevantes a serem feitos nos têxteis-lar (finalmente, investimento produtivo num segmento específico do têxtil)

http://www.portugalglobal.pt/PT/PortugalNews/RevistaImprensaNacional/Comercio/Documents/Texteis_Expresso250114.pdf

já agora, ao nível de cutelarias e têxteis-lar, somos autênticos "campeões escondidos" dentro da Europa

CCz disse...

Obrigado Bruno,

Estou a recolher estas notícias que vou apanhando, nos comentários do ostal "Acerca do investimento"

Bruno Fonseca disse...

ok!

vou dar vista de olhos.
abraço!