"strategy matters as much as execution"

É sempre assim, crescer por crescer dá nisto:

"emerging market companies that focus primarily on top-line growth tend to become less coherent over time. One-time fixes pile up to create a hodgepodge of ill-fitting processes and ad hoc solutions. Without a solid foundation, companies begin to experience operational problems, such as poor quality, customer defections, low employee morale, and poor inventory management.
...
In emerging markets, as in the developed world, strategy matters as much as execution."

Qual é a estratégia da sua empresa, no mercado nacional e no mercado internacional?
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Trecho retirado de "Why Strategy Matters in Emerging Markets After All"