"It turns out, though, that the ease of making a choice isn’t inherent in the choices themselves, according to the new research, but has much to do with the state of mind of the chooser. This finding overturns the notion, widely accepted by choice researchers and ordinary people alike, that some choices are intrinsically easier than others. And, if properly understood, the study results can help marketers make it easier for buyers to reach a buying decision.
...
But the researchers also knew of previous research that indicates that thinking of another person puts people in an abstract, big-picture frame of mind. When we think of a problem or a decision on behalf of another person, especially a person we’re not close to, we tend to get to the crux of the issue instead of getting stuck on distracting details."
"Abundance of choice is today the norm. That is due to the Internet. A physical shop is always limited by its physical space. The Internet knows no limit.
...
The first battle cry in e-commerce and on the web was that now people have more choice than ever. More choice, the better was the value proposition. There was no limitation any more. You find any product today on the web in thousands of variations.
...
We have now more choice than we can cope with.
...
The next years we will see many new business models that put the right choice in the center of the value proposition and build a business model around this."
Trecho inicial retirado de "Uzma Khan: Making Hard Choices Easier for Customers"
.
Trecho final retirado de "The Abundance of Choice. A Call For a Fresh Value Proposition; The Need For the Right Choice"
Sem comentários:
Enviar um comentário