quinta-feira, novembro 07, 2013

O poder negocial ignorado

"But the 4 per cent rise in the renminbi against the dollar during her absence has intensified cost pressures from double-digit annual wage increases that are common across Guangdong.
“This is a problem and the workers’ salaries are rising too . . . [but] customers insist on the older price,” says Ms Lin, who asks to be called by a pseudonym.
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On top of the stronger Chinese currency, wages in the Pearl River Delta are climbing at double-digit rates each year as factories compete for workers in a tight labour market.
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Sean Mahon, managing director of an Irish company called Brandwell that owns several accessory brands and has been coming to the Canton Fair for 20 years, says his suppliers charge 20 per cent more each year for the 3,000 products – everything from umbrellas to underwear – that he sources.
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For many of the small manufacturers at the Canton Fair, dealing with the rising renminbi is especially hard because they cannot hedge against currency fluctuation.
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While the mix of higher factory wages, a stronger local currency, growing domestic competition, and weak global demand, takes its toll on Chinese export data, the actual pain is felt by small companies such as Ambassador, a Shenzhen luggage factory that manufacturers suitcases for Benetton and Gambol of Spain.
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Standing inside a large booth at the Canton Fair, Lu Wei, an Ambassador salesman, says his factory made 50,000 suitcases for Benetton last year, compared to 200,000 before the global financial crisis.
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Customer pressure to cut costs also means margins have been further squeezed to the extent that it makes only $10 profit on a 3-suitcase set that it sells for $80 – and certainly fetches several times that outside China."
Estes são alguns dos factos que estão a empurrar muitos importadores novamente para compras na Europa e nos Estados Unidos. Pena que muitos empresários não estudem e conheçam este fenómeno, perceberiam como o importador quando lhe bate à porta não lhe vem fazer um favor. O importador é egoísta, como qualquer cliente procura o melhor para ele. Se ele sai da China é porque já não lhe compensa e, se ele quer preços chineses, o empresário devia perceber que tem cada vez mais poder negocial.

Trechos retirados de "China’s manufacturers squeezed as costs rise"



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