terça-feira, novembro 05, 2013

"Delivering the Maximally Valued Product"

Grande postal de Rags Srinivasan, "Delivering the Maximally Valued Product":
"The question is not how much the xxx costs but
  • what is the customer segment your business chose to target – does the ingredient choice fit that segment?
  • what job you want customers to hire your product for?
  • how will this ingredient change fit within the two?
  • what is the revenue upside from increasing the segment size  or from higher prices customers would pay?
  • what are the opportunity costs, what else you could be doing for the same costs?
You do not make a product decision based on what your components costs are but based on your customer and strategy. (Moi ici: Tanta, mas tanta gente que precisava de reflectir sobre isto) You do not pack value into a product because you can, you do it because it delivers the maximum value your customers are willing to pay for. (Moi ici: Por favor voltar atrás e reler duas ou três vezes)
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A Maximally Valued Product for a given customer segment is the product version that adds most value to the customers (Moi ici: Isto deve pôr à nora a malta da UTAO) while enabling marketer to extract their share of the value as price premium."
Recordo logo os empresários de calçado com marca própria e que trabalham para a nata do mercado

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