"There was a time when a commodity was defined as something that is standardised, fungible, provided without differentiation. And companies moved heaven and earth to try and find a way to differentiate.Basta pensar nos bancos, a tornarem-se "vending machines"
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There’s a new definition of commodity emerging: a product or service where there is no relationship between customer and company. Companies in that position will go the way of all flesh."
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Trecho retirado de "Thinking about change and choice and consequence"
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