"Marketing, analytically speaking, for a neo-classical economist is a tough problem to solve. Some of it is about persuasion, which we can’t model very well, and some of it is about what grabs a person’s attention, which is also hard to model well. As more of our economy becomes about marketing this will mean economic theory explains less and less of what’s going on. (Moi ici: Actualmente, durante o meu jogging, ando a ouvir "The Invisible Gorilla: And Other Ways Our Intuition Deceives Us"... é impressionante a quantidade de campos em que somos iludidos, olhar não é o mesmo que ver)Trechos retirados de "Which Job Skills Will Be Most Important In The Coming Years?"
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the cheaper it is to produce things, which is clearly on the way, the more what matters is getting attention, getting people’s resources, getting people’s charity, just getting them to work. A lot of the jobs of the future will be a mix of making people feel either really good about themselves or really bad about themselves. Again that gets down to having a good understanding of these elements of human psychology."
segunda-feira, setembro 30, 2013
As explicações dos economistas no futuro
Mais uma voz que, de certa forma, fala sobre Mongo e o Estranhistão:
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