Ontem, no postal "
"a challenge to their identity, and mindset."" sublinhamos este trecho:
"I refrain from benchmarking against competitors. The only reason I benchmark against them is to look at “what not to do”. I then ask myself: what can we can do, that no one else is “willing to do”? The key word there is willing."
Foi dele que me lembrei ao ler "
Your Brand Is the Exhaust Fume of the Engine of Your Life" e encontrei:
"The truth is this: The brand follows the work. Your brand is the exhaust created by the engine of your life. (Moi ici: A marca não é o objectivo, é a consequência, é o "sub-produto da vida, da operação, da relação) "It is a by-product of what happens as you share what you are creating, and with whom you are creating.
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It is a sign, yes. Significant, yes. But the real signal comes from being able to answer these two questions:
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What is it you care about? It takes courage to find and follow an individual path; finding our own path takes us off the path that others are following, in directions that can seem distinctly alone. Each of us is standing in a place no one else stands in as a function of our history, experience, vision and hopes. I call this onlyness, that thing that only you can bring to any situation."
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