Repetit, repetir, repetir

"What I realized, however, is the need for a relentless, consistent repetition of the message.
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CONTINUALLY AND CONSISTENTLY REPEAT THE MESSAGE is a mechanism for COMPETENCE.
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Repeat the same message day after day, meeting after meeting, event after event. Sounds redundant, repetitive, and boring. But what's the alternative? Changing the message? That results in confusion and a lack of direction. I didn't realized the degree to which old habits die hard, even when people are emotionally on board with the change.
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They hear and they think what you mean, but they don't. They've never had a picture of what you are talking about. They can't see in their imagination how it works. They are not being intentionaly deceitful, they just are not picturing what you are picturing."

Isto tem tudo a ver com a mensagem de "A ilusão da comunicação (parte II)"
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Trechos retirados de "Turn the Ship Around" de David Marquet.