sexta-feira, julho 12, 2013

O perfil dos primeiros clientes

Mesmo para uma não start-up, mesmo para uma PME faz todo o sentido seguir as indicações de "The Ideal Profile of an Early Adopter":
"To find people with the problem you’re solving, look for five simple criteria:
1.They have the problem,
2.They know they have the problem,
3.EITHER they are paying for a solution currently
4.OR they have hacked their own together,
5.AND they are still unsatisfied."

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