segunda-feira, julho 01, 2013

"If you plan to be an exception, odds are you will be disappointed"

Relacionar este texto "Who's Behind the Sad, Anonymous Truth of 'My Startup Has 30 Days to Live'?", em particular:
  • "“Make feature X free”
  • “Stop focussing on revenue, someone else will pay the bills”
  • “Grow $VANITY_METRIC so you can show a hockey stick at demo day and look good”
  • “Cut out that pesky client that generates 80% of your revenue, they’re a distraction on the road to executing $OUR_BIG_VISION”"
Com a mensagem de "The Get-Big-Quick Fallacy":
"Is it better for a start-up to pursue profitability initially, or go for growth?
...
A pure focus on growth carries risks. If you are a growth-obsessed startup and venture capital financing dries up and buyers grow scarce, you can run out of money. If you are inside a big company, profit-draining ventures are typically early sacrifices in corporate cost-cutting exercises.
...
Growth is great, but profits are more convincing proof of long-term viability. Sufficient profits make a business self-sustaining, inoculating ventures against the need to pry money from tight-fisted venture capitalists or often-skeptical corporate investors.
...
Harvard scholar (and Innosight co-founder) Clayton Christensen guides innovators to be "patient for growth, and impatient for profits." There are wonderful exceptions to this rule. The Apple iPad generated $10 billion in revenue in its first year (no patience required there!). Amazon.com has a massive market capitalization even though its thirst for investment seems unquenchable. Groupon went from nothing to $1 billion in revenue in two years.
.
As wonderful as these events are, they are exceptions. If you plan to be an exception, odds are you will be disappointed. If you plan for the norm and it happens that fortune smiles on you, at least try to remember the role luck played in your outcome when a young entrepreneur comes knocking for advice."

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