Ainda acerca de Mongo

Outro exemplo de Mongo em "Want Customers to Love Your Product? Let Them Design It":

"What's the best way to make sure customers will choose your product? Ask them what they want, and then give them exactly that." 

Tenho algumas reticências em relação aquele "and then give them exactly that". Se a empresa der aos clientes "exactly that" interrogo-me sobre qual o valor que vai ajudar a criar...  se a empresa der aos clientes "exactly that" onde está o ping-pong da interacção? Se a empresa der aos clientes "exactly that" é como uma marca a subcontratar minutos de produção a uma unidade de produção.
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No entanto, o miolo do artigo tem a minha subscrição:

"1. Ask for input....
2. Monitor conversations and reviews--and actual customer activity....
(Moi ici: Cá está o lado do antropólogo a funcionar) collects detailed data on how customers actually use the app, which feature they use frequently, and which they use infrequently, and what they do with those features.
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3. Act on what you find out.
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This is where too many companies fail in this process. They gather detailed user input and analyze it carefully--but then they don't actually make any changes in response to what they've learned.
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"We never wait till we understand deeply whether something is going to work or not," Mehrabyan says. You never know whether it will be successful or not, he says, so give the users the benefit of the doubt, and just try it. "We add features fast and we react fast. If they don't like something, we change it. If they like it, we polish it and make it even better.""